Why Us

Your Triple Jump stems from Cranfield School of Management (one of the oldest business schools in the UK and Europe); where the founders completed their MBAs. Such disciplines as B2B-marketing and Strategy were brilliantly taught during the classes.  In parallel, Cranfield has always been known for its deep connections with various industries, especially Manufacturing.  In these conducive conditions the idea to bring a ‘fresh infusion’ of B2B-marketing approaches into practice was born and greatly encouraged by the University.

We are advocates of professional and industrial specialisation; so, even within B2B, our offering is focused on services such as: Market Expansion (strategy and implementation); identifying Hidden Customers' Needs and finding New Product Ideas

 

Our industrial specialisation are Electrical Power Sector, Renewable Energy and Manufacturing. We progressively grow our expertise in these industries, broaden contacts and follow latest trends.

 

Delivering our services, we leverage the power of Academia. In particular, we obtain customers’ insights not only via traditional focus-groups and interviews, but also using the most up-to-date Social Science research, for example, ethnographic research and repertory grid interviews. We also bring fresh ideas and proprietary approaches to accessing and engaging in research with hard to reach audiences (from CFOs or HR Directors, to architects or lab technicians, depending on the specifics of your business).  

We also specialise in Market Research and Market Entrance or Market Expansion strategies into new markets. These ones could be new geographies, new industrial verticals or new segments. Our services include not only developing an expansion strategy, but  also  strategy implementation, including reaching potential customers and lead generation.

 

 We are a UK-based company, we speak English and German and operate according to British business standards and law. 

Results in B2B Marketing

We Identify Customers' Hidden Needs

We

Produce 

Winning

Results