What We Do
B2B MARKET RESEARCH/IDENTIFYING HIDDEN CUSTOMER NEEDS
B2B Market Research and Identifying Hidden Customers' Needs
Being ‘specialization fiends’, Your Triple Jump developed our expertise specifically in Qualitative B2B Market Research. Along with the traditional and well-known (but not less effective!) in-depth interviews and focus groups, we also rely heavily on so-called ‘new’ methods, including ethnographic research and repertory grid interviews. Your Triple Jump combines strict science, industrial expertise and a bit of creativity.
OBTAINING CUSTOMER TESTIMONIALS AND CREATING CASE STUDIES
In the conservative world of B2B, testimonials and case studies are crucial and powerful tools to build credibility. The importance of these B2B marketing tools has been reinforced within the B2C world too, by the all-pervading activity of writing and reading reviews and recommendations. People trust the opinions and want to read about the experiences of their peers; the same people often make decisions in B2B.
B2B MARKET SEGMENTATION
The father of modern marketing, Philip Kotler, once said, “if you’re not talking segments, you’re not talking marketing.” This statement is more important than ever in a B2B context.
Fierce competition in most markets obstructs communication channels and causes an increased pace of innovation, complicating the marketing of goods or services throughout the whole market.
OBTAINING TRUSTWORTHY CUSTOMER FEEDBACK
It goes without saying that having honest, direct and timely customer feedback is crucial. The various activities that companies run after feedback are often ‘exercises in futility’, for understandable reasons.
People in general are reluctant to give feedback. Many customers are suffering from ‘Feedback Fatigue’; they are exhausted and irritated by too many customer satisfaction surveys.
B2B COMPETITIVE INTELLIGENCE AND MYSTERY SHOPPING
Analysing markets in a B2B domain has always been a challenge, due to the opaque structure of many industries and the secretive behaviour of market players. The choice of many B2B-companies not to go public means that even their annual reports are not available. At Your Triple Jump we have dealt with such difficulties a lot. We have synthesized existing methodologies and devised new ones for market scanning and obtaining intelligence about the competitive environment.
MARKET RESEARCH FOR RUSSIA AND CIS
A bit of ‘outlier’ in our Service Portfolio, our activities in Eastern Europe and the post-Soviet states leverage the Russian origin and expertise of one of Your Triple Jump’s founders and our vast experience of project in the emerging markets of former USSR countries such as Russia, Ukraine, Azerbaijan, Armenia, Belarus, Georgia, Kazakhstan, Kyrgyzstan, Moldova, Tajikistan, Turkmenistan and Uzbekistan.