What We Do
B2B MARKET RESEARCH/IDENTIFYING HIDDEN CUSTOMER NEEDS
Being ‘specialisation fiends’, Your Triple Jump developed our expertise specifically in Qualitative B2B Market Research.
Along with the traditional and well-known (but not less effective!) in-depth interviews and focus groups, we also rely heavily on so-called ‘new’ methods, including ethnographic research and repertory grid interviews. Your Triple Jump combines strict science, industrial expertise and a bit of creativity.
OBTAINING CUSTOMER TESTIMONIALS AND CREATING CASE STUDIES
In the conservative world of B2B, testimonials and case studies are crucial and powerful tools to build credibility. The importance of these B2B marketing tools has been reinforced within the B2C world too, by the all-pervading activity of writing and reading reviews and recommendations.
People trust the opinions and want to read about the experiences of their peers; the same people often make decisions in B2B.
B2B MARKET SEGMENTATION
The father of modern marketing, Philip Kotler, once said, “if you’re not talking segments, you’re not talking marketing.” This statement is more important than ever in a B2B context.
Fierce competition in most markets obstructs communication channels and causes an increased pace of innovation, complicating the marketing of goods or services throughout the whole market.
OBTAINING TRUSTWORTHY CUSTOMER FEEDBACK
It goes without saying that having honest, direct and timely customer feedback is crucial. The various activities that companies run after feedback are often ‘exercises in futility’, for understandable reasons.
People in general are reluctant to give feedback. Many customers are suffering from ‘Feedback Fatigue’; they are exhausted and irritated by too many customer satisfaction surveys.
EXPANSION INTO NEW MARKETS
The core of our services is assisting B2B-companies (manufacturers and solution providers) to expand into new geographical markets, market niches or customer verticals.
Most of our projects are about the UK and European markets, but we are happy to help with other geographical destinations, even within a particular country – we could support your market entrance into new industries or customer verticals.
REACHIGN POTENTIAL CUSTOMERS
When your market expansion strategy is devised – it should be implemented in particular marketing and commercial activities. When necessary – YTJ Ltd is ready to carry out all necessary steps, including developing communication scripts, sampling potential customers, identifying decision makers and reaching them.
As appropriate, we can conduct sales negotiations on your behalf, organise product demonstrations, find out potential customers’ feedback, etc.