B2B Competitive Intelligence and Mystery Shopping
Analysing markets in a B2B domain has always been a challenge, due to the opaque structure of many industries and the secretive behaviour of market players. The choice of many B2B-companies not to go public means that even their annual reports are not available. At Your Triple Jump we have dealt with such difficulties a lot. We have synthesized existing methodologies and devised new ones for market scanning and obtaining intelligence about the competitive environment.
When appropriate we use B2B mystery shopping, a very specific market research tool. Pursuing this exercise in a B2B environment is quite a challenge, but we have developed many effective methods. Not only can your competitors be mystery-shopped, but this activity is also a perfect way to test the customer service within your own company.